Much like belts (black vs brown), watches present the purchaser with an age-old conundrum: silver or gold? This is an extremely important decision for the purchaser because silver and gold both shout out very different messages about the wearer.

What Gold says:

• You’re over 40. – And proud of it!
• You’ve “made” it. – Hey, you worked hard to get here!
• You appreciate sophistication. – Sometimes that classic look really speaks best.
• You admire quality. – Gold never tarnishes or rusts. What’s better than that?
• You’re used to being a “decision-maker”. – Gold is for the “go-getters”. You don’t mind being the center of attention.

What Silver says:

• You’re under 40. – Who was ever ashamed of their youth? Silver is the way to go.
• You’re on your way. – A beautiful silver watch is nothing to scoff at, in fact, it is a sign of things to come.
• You like being low-key. – Silver says, “Psst…Hey there  ;).”
• You appreciate practicality. – Silver is definitely the way to go if you want to appear tasteful in most social settings.
• You favor versatility. – While gold is meant to stand out, silver goes with almost any wardrobe ensemble, making it easy to mix and match.